Whether you realize it or not your entire company revolves around sales. From retail, to service industry companies, B2B and more. At some point you have to sell someone on why they should buy your product or use your service. For B2B companies sales can be a tricky mission, so it is important you and your sales team know how your potential customers want to be talked to, engaged, and ultimately sold.
That is why the RAIN Group surveyed 488 B2B buyers and 489 sellers on their outreach, communication and content preferences.
Here is what they found.