As a business owner, making revenue and making a profit from that revenue is priority number one. Otherwise, "business owner" is no longer a term that will apply to you. Bring in Dan Martell, a very successful entrepreneur who has raised more than $3 million in venture funding and exited 3 tech businesses.
In this video Dan discusses the three levers you have to increase revenue per customer. By one, charging more, two, increasing average transaction size, or three, increasing the frequency that they buy, and how to think about pulling them.